Instagram上的时尚影响者妈妈：探索她们的情感劳动和自我表现实践

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-12-18 DOI:10.1177/20563051241308326

Leslie M. Cuevas, Stacy H. Lee, Daniella Recalde

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引用次数: 0

摘要

这项研究探讨了时尚网红妈妈（FIMs）如何在社交媒体环境中驾驭母性和时尚的交叉点。根据情感劳动和自我呈现的理论，我们研究了这些女性建立的在线社区，作为自我照顾和为自己和他人创造时尚的途径。参与者是通过社交媒体标签抽样方法招募的。随后对16位微影响者进行半结构化访谈，使用主题方法进行分析。研究结果显示，企业利用社交媒体通过参与情感劳动实践（如归属感、真实性和团结）来维持自我意识。通过他们的自我展示，这些有影响力的人提供了反映当代妈妈时尚趋势的自信和时尚技巧。这项研究通过将新一代母亲视为时尚行业中有影响力的消费者和营销人员，有助于更深入地理解社交媒体影响者现象。

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Fashion Influencer Moms on Instagram: Exploration of Their Affective Labor and Self-Presentation Practices

This study explores how fashion influencer moms (FIMs) navigate the intersection of motherhood and fashion within the social media landscape. Drawing upon theories of affective labor and self-presentation, we examine the online community these women built as a means of self-care and creating access to fashion for themselves and others. Participants were recruited using a social media hashtag sampling method. Subsequent semi-structured interviews with 16 micro-influencers were analyzed using a thematic approach. Findings revealed that FIMs leverage social media to maintain a sense of self by engaging in affective labor practices such as belongingness, authenticity, and solidarity. Through their self-presentation, these influencers offer confidence and style tips that reflect contemporary trends in mom fashion. This research contributes to a deeper understanding of the social media influencer phenomenon by considering new generations of mothers as influential consumers and marketers within the fashion industry.

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.