Ursula Kristin Schmid, Anna Sophie Kümpel, Diana Rieger
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引用次数: 0
摘要
尽管对社交媒体用户识别仇恨言论的原因及其对仇恨言论反应的动机进行了广泛研究,但对导致用户参与或不参与网上仇恨言论的关键中间步骤却知之甚少。在我们的研究中,我们借鉴了 "使用与满足"(uses and gratifications)的方法,从理论上推导出了社交媒体用户参与或不参与仇恨言论的动机,这些动机代表了情感和娱乐、个人身份、社会整合以及认知等维度。为了对这些动机进行实证研究,我们对德国的成年社交媒体用户(N = 4,020)进行了基于配额的在线调查,并对回答进行了探索性因素分析。我们发现,一系列个人和社会满足感(远远超出简单的赞同或反对表达)鼓励社交媒体用户参与网络仇恨言论,而保护自己和他人免受潜在伤害的意图则阻碍了此类行为。
Social Media Users’ Motives for (Not) Engaging With Hate Speech: An Explorative Investigation
Despite extensive research on what causes social media users to recognize hate speech and what motivates their reactions to it, little is known about a crucial intermediate step that leads to users’ engagement or non-engagement with hate speech online. In our study, drawing on the uses and gratifications approach, we theoretically derived motives representing affective and entertainment, personal identity and social-integrative as well as cognitive dimensions for social media users to engage or not engage with hate speech. To empirically investigate those motives, we conducted a quota-based online survey of adult social media users in Germany ( N = 4,020) and subjected the responses to exploratory factor analysis. We found that a range of personal and social gratifications, far beyond simple expressions of approval or disapproval, encourage social media users to engage with hate speech online, whereas intentions to protect oneself and others from potential harm discourage such behavior.
期刊介绍:
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.