Ana Stojanov, Keren Segal, Jamin Halberstadt, Harvey Whitehouse
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Psychological significance of name changes: A case study of (north) Macedonia's name referendum
Multiple instances of rebranding of corporations or sports teams, or changes of personal names suggest that imposed change of symbols that people identify with leads to resistance towards the symbol change. In this paper, we examine the predictive role of sacred values, identity fusion, identification and essentialism in explaining such resistance, in a unique political context of a national referendum to change Macedonia to North Macedonia. Participants (ethnic Macedonians, N = 301) took a survey measuring these variables, along with their voting intentions and behaviour, 1 week prior to a national referendum on the name change, and again several weeks later. The results indicated that while all variables predicted negative attitudes towards the name change, only considering the name a sacred value and, to a lesser extent, being identified with the country, uniquely predicted this outcome, and only sacred values uniquely predicted voting behaviour. A large proportion of the participants were fully fused with the name “Macedonia,” which may have limited its predictive value. A cross-lagged analysis suggested a potential causal path from national identification to viewing the name as sacred, essentializing it and becoming fused with it. This study is the first to examine the psychological mechanisms that drive resistance to symbol change.
期刊介绍:
The International Journal of Psychology (IJP) is the journal of the International Union of Psychological Science (IUPsyS) and is published under the auspices of the Union. IJP seeks to support the IUPsyS in fostering the development of international psychological science. It aims to strengthen the dialog within psychology around the world and to facilitate communication among different areas of psychology and among psychologists from different cultural backgrounds. IJP is the outlet for empirical basic and applied studies and for reviews that either (a) incorporate perspectives from different areas or domains within psychology or across different disciplines, (b) test the culture-dependent validity of psychological theories, or (c) integrate literature from different regions in the world.