环境不确定性下在线评论的消费行为:刺激-反应视角

IF 6.9 3区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS
Manisha Rathi, Adrija Majumdar, Sawan Rathi
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引用次数: 0

摘要

在线评论是有效的信息共享工具,因为它们具有口口相传的特点。现有的文献已将评论视为影响业务绩效的独立变量,而影响这些评论的环境因素仍未得到充分探讨。我们研究了与covid -19相关的环境不确定性对审查消费(生产和消费)行为变化的影响。基于刺激-反应理论,以新冠肺炎为刺激,消费为反应,考察网络评论特征的变化。使用差异中的差异方法,我们分析了对遭受不同程度COVID-19影响的两个美国城市的餐馆的在线评论。在制作方面,我们发现语境术语和负面情绪的使用增加了。在消费方面,我们发现评论有用性增加,而有趣性下降。结果具有鲁棒性,得到了粗化精确匹配和证伪检验的支持。最后,我们讨论了这项研究的意义和贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unraveling Prosumption Behavior for Online Reviews during Environmental Uncertainty: A Stimulus-Response Perspective

Online reviews are effective information-sharing tools due to their word-of-mouth characteristics. The extant literature has considered reviews as independent variables that influence business performance, while the environmental factors shaping these reviews remain under-explored. We examine the impact of COVID-19-related environmental uncertainties on changes in review prosumption (production and consumption) behavior. Based on the stimulus-response theory, with COVID-19 as the stimulus and prosumption as the response, we examined the changes in the characteristics of online reviews. Using the difference-in-differences methodology, we analyze online reviews of restaurants in two US cities that experienced different levels of COVID-19 impact. On the production side, we find an increased use of contextual terms and negative sentiments. On the consumption side, we find an increase in review usefulness and a decline in funniness. The results are robust, supported by coarsened exact matching and falsification tests. We conclude with a discussion of the study’s implications and contributions.

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来源期刊
Information Systems Frontiers
Information Systems Frontiers 工程技术-计算机:理论方法
CiteScore
13.30
自引率
18.60%
发文量
127
审稿时长
9 months
期刊介绍: The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.
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