{"title":"感知风险对消费者跨境电子商务交易意向和行为的影响:天猫全球平台案例研究","authors":"Dan Ma , Jialing Dong , Chien-Chiang Lee","doi":"10.1016/j.ijinfomgt.2024.102854","DOIUrl":null,"url":null,"abstract":"<div><div>With the rapid development of economic integration and information technology, cross-border e-commerce has become the most important form of e-commerce. However, there are currently many uncertainties in cross-border online shopping, and the low physical proximity exacerbates the psychological distance, perceived risk, and lack of trust, all of which affect consumer decision-making to a considerable extent. This study adopts both quantitative and qualitative methods. A questionnaire survey was conducted among consumers using the Tmall Global platform in Chinese-speaking (433 individuals) and non-Chinese-speaking (379 individuals) regions, and structural equation modeling was used for data analysis. We also conducted a focus group discussion to interpret the quantitative results and provide recommendations for platform improvements. The results show that perceived risk has a negative effect on consumers’ intentions and behaviors to purchase and recommend the platform. Perceived risk can reduce the level of trust, whereas trust and intention can promote consumer behavior.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"81 ","pages":"Article 102854"},"PeriodicalIF":20.1000,"publicationDate":"2024-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform\",\"authors\":\"Dan Ma , Jialing Dong , Chien-Chiang Lee\",\"doi\":\"10.1016/j.ijinfomgt.2024.102854\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>With the rapid development of economic integration and information technology, cross-border e-commerce has become the most important form of e-commerce. However, there are currently many uncertainties in cross-border online shopping, and the low physical proximity exacerbates the psychological distance, perceived risk, and lack of trust, all of which affect consumer decision-making to a considerable extent. This study adopts both quantitative and qualitative methods. A questionnaire survey was conducted among consumers using the Tmall Global platform in Chinese-speaking (433 individuals) and non-Chinese-speaking (379 individuals) regions, and structural equation modeling was used for data analysis. We also conducted a focus group discussion to interpret the quantitative results and provide recommendations for platform improvements. The results show that perceived risk has a negative effect on consumers’ intentions and behaviors to purchase and recommend the platform. Perceived risk can reduce the level of trust, whereas trust and intention can promote consumer behavior.</div></div>\",\"PeriodicalId\":48422,\"journal\":{\"name\":\"International Journal of Information Management\",\"volume\":\"81 \",\"pages\":\"Article 102854\"},\"PeriodicalIF\":20.1000,\"publicationDate\":\"2024-11-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Information Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0268401224001026\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"INFORMATION SCIENCE & LIBRARY SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0268401224001026","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform
With the rapid development of economic integration and information technology, cross-border e-commerce has become the most important form of e-commerce. However, there are currently many uncertainties in cross-border online shopping, and the low physical proximity exacerbates the psychological distance, perceived risk, and lack of trust, all of which affect consumer decision-making to a considerable extent. This study adopts both quantitative and qualitative methods. A questionnaire survey was conducted among consumers using the Tmall Global platform in Chinese-speaking (433 individuals) and non-Chinese-speaking (379 individuals) regions, and structural equation modeling was used for data analysis. We also conducted a focus group discussion to interpret the quantitative results and provide recommendations for platform improvements. The results show that perceived risk has a negative effect on consumers’ intentions and behaviors to purchase and recommend the platform. Perceived risk can reduce the level of trust, whereas trust and intention can promote consumer behavior.
期刊介绍:
The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include:
Comprehensive Coverage:
IJIM keeps readers informed with major papers, reports, and reviews.
Topical Relevance:
The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues.
Focus on Quality:
IJIM prioritizes high-quality papers that address contemporary issues in information management.