酒店品牌的环境、社会和公司治理管理：效益与绩效管理策略

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-11-20 DOI:10.1016/j.ijhm.2024.103998

Jongsik Yu , Amare Yaekob Chiriko , Seongseop (Sam) Kim , Hyoungeun Gemmy Moon , Hyunjun Choi , Heesup Han

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引用次数: 0

摘要

当前，环境、社会和治理（ESG）原则的重要性日益凸显，在酒店业探索 ESG 方面存在明显的研究空白。有限数量的研究开发了 ESG 酒店属性，并调查了包括 ESG 活动和酒店品牌在内的综合营销考虑因素。本研究针对这一空白，定性分析了 11 个 ESG 属性，并构建了一个综合模型，以研究它们对酒店品牌的影响。随后的定量分析证实了环境、社会和公司治理属性对酒店品牌效益、价格溢价和品牌选择的积极影响。本研究将环境、社会和公司治理研究扩展到酒店业，为酒店从业人员提供了有关环境、社会和公司治理酒店概念的宝贵见解，并为环境、社会和公司治理活动提出了新的方向，从而做出了重大贡献。

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ESG management of hotel brands: A management strategy for benefits and performance

A noticeable research gap exists in the current landscape, which is where the significance of environmental, social, and governance (ESG) principles is on the rise, in regards to exploring ESG within the hotel sector. A limited number of studies developed ESG hotel attributes and investigated comprehensive marketing considerations, which include ESG activities and the branding of hotels. This study addressed this gap by qualitatively developing 11 ESG attributes and constructing an integrated model in order to examine their impact on hotel brands. The subsequent quantitative analysis corroborated the positive influence of ESG attributes on hotel brand benefits, price premiums, and brand choice. This study significantly contributes by extending the ESG research to the hotel industry by offering valuable insights for hotel practitioners about the concept of ESG hotels and suggesting new directions for ESG activities.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.