与时俱进：更新国家体育锻炼计划的媒体和传播战略，提高全民体育锻炼水平。

IF 2.5 4区医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

American Journal of Health Promotion Pub Date : 2024-11-21 DOI:10.1177/08901171241302004

Emily L Mailey, Kate Olscamp, Elroy J Aguiar, Jay E Maddock, Macey L Levan, Michelle Segar

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引用次数: 0

摘要

2022 年，召集了一个跨学科的专题专家小组，对《国家体育锻炼计划》中大众传媒部门的内容进行了实质性修订。更新后的版本认识到了媒体领域的快速发展，包括一个新的部门名称（媒体与传播）和经过修订的战略与策略，反映了全国体育锻炼运动品牌（Move Your Way ®）的发展进程。本评论总结了主要变化，并强调了体育锻炼和媒体专业人员之间持续合作的重要性，以通过不同渠道优化体育锻炼的推广。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Moving With the Times: Updating the National Physical Activity Plan's Media and Communication Strategies to Increase Population-Level Physical Activity.

In 2022, an interdisciplinary team of subject matter experts was convened to substantially revise the Mass Media sector content of the National Physical Activity Plan. The updated version recognizes the rapid pace at which the media landscape is evolving and includes a new sector name (Media and Communications) and revised strategies and tactics that reflect progress in the development of a national physical activity campaign brand (Move Your Way ®). This commentary summarizes key changes and highlights the importance of ongoing collaboration between physical activity and media professionals to optimize promotion of physical activity through diverse channels.

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来源期刊

American Journal of Health Promotion PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

4.40

自引率

3.70%

发文量

184

期刊介绍： The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.