Xiaolan Yang , Xiaotong Fang , Mei Gao , Lucy F. Ackert , Li Qi
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Follow the gaze: How social attention shapes gendered trading choices
We explore how visual attention differentially impacts the trading behavior of men and women. In the laboratory, eye-tracking technology measures information gaze during a sequential trading game in which participants are asked to buy or sell an asset. Before making a decision, traders receive information on the trading decisions of other participants (others' decisions) and the redemption value of the asset (private information). Research documents that women, compared to men, pay more attention to social cues. In this study, women are more attention-driven when making financial decisions, as compared to men. We conclude that attentional priority is a cognitive mechanism that can account for the increased tendency of women, compared to men, to follow the social cues of others with disparate information and tournament incentives.
期刊介绍:
The China Economic Review publishes original works of scholarship which add to the knowledge of the economy of China and to economies as a discipline. We seek, in particular, papers dealing with policy, performance and institutional change. Empirical papers normally use a formal model, a data set, and standard statistical techniques. Submissions are subjected to double-blind peer review.