旅游业采用平台驱动的创新：Booking.com 案例研究

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2024-11-01 DOI:10.1016/j.tmp.2024.101316

Andrea Mantovani , Claudio A. Piga , Carlo Reggiani , Yevgeniya Shevtsova

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引用次数: 0

摘要

本文介绍了一项案例研究，内容涉及一个平台为旅游业合作公司提供的创新功能的采用情况。这些功能是创新过程的一部分，如果实施得当，可以改善平台的功能，同时丰富客户公司和用户的体验。我们的调查揭示了与采用平台化创新相关的企业特征。我们特别考虑了 Booking.com 提供的在线折扣功能，该功能旨在提高住宿在客户心目中的知名度。这使我们能够探索与采用创新做法的更高概率相关的住宿特征的作用。实证分析表明，采用这种创新做法的倾向与评分和用户感知以及在线销售经验和连锁关系呈正相关。相反，我们发现住宿类型与采用创新折扣功能的倾向之间没有关联。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Platform-enabled innovation adoption in the tourism sector: A case study on Booking.com

This paper presents a case study on the adoption of innovative features offered by a platform to partner firms in the tourism sector. These features are part of an innovation process that, if properly implemented, can improve platform's functionality while enriching client firms' and users' experiences. Our investigation sheds light on the characteristics of firms that are associated with the adoption of platform-enabled innovations. In particular, we consider an online discount feature offered by Booking.com, designed to enhance the lodgings' visibility in the eyes of customers. This enables us to explore the role of lodging characteristics that are associated with higher probability of embracing innovative practices. The empirical analysis indicates that the propensity to adopt this innovation is positively associated with ratings and user perception, as well as online sales experience and chain affiliation. Conversely, we find no association between the type of lodging and the propensity to adopt the innovative discount feature.

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.