创新扩散的社会认知分析：干预主义和实质性

IF 12.9 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2024-11-01 DOI:10.1016/j.techfore.2024.123847

Jiun-Yan Lai , Shih-Chang Hung

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引用次数: 0

摘要

本文从社会认知的角度探讨了创新扩散的早期阶段。创新扩散被视为一个社会过程，其特点是不断演变的类别和相关标签，这些类别和标签说明了创新被采用或拒绝的方式和原因。在实证研究中，我们采用主题建模方法和叙事分析相结合的方法，从《联合报》数据库中收集了2012年至2018年（N = 1376）的大量报纸文章，挖掘其中的关键词和主题（类别），对台湾的移动支付进行了研究。我们确定了 14 个潜在主题，根据其演变模式的独特性及其关键词的一致性，可将其归入两个高阶类别：干预主义和实质性。我们还强调，早期扩散始于干预主义，然后是实质性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A socio-cognitive analysis of innovation diffusion: Interventionism and substantiveness

This paper examines the early stage of innovation diffusion from a socio-cognitive perspective. Innovation diffusion is viewed as a social process, characterized by evolving categories and associated labels that account for how and why an innovation is adopted or rejected. Empirically, we study mobile payments in Taiwan using a combination of the topic modeling approach and narrative analysis to uncover keywords and topics (categories) in a large number of newspaper articles from 2012 to 2018 (N = 1376), collected from the United Daily News database. We identify 14 latent topics, which could be grouped into two higher-order categories based on the distinctiveness of their evolving patterns and the coherence of their keywords: interventionism and substantiveness. We also highlight that the early diffusion begins with interventionism and proceeds to substantiveness.

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

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