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Market demand for metaverse-based sporting events: a mixed-methods approach
The burgeoning reach of the metaverse has introduced new opportunities for the sport industry. As live sporting events are increasingly being streamed in the metaverse, both industry practitioners ...
期刊介绍:
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.