反叙述中的合法化语言和情感基调：文化创业视角

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-09-28 DOI:10.1016/j.jbusres.2024.114988

Duygu Phillips , Curt B. Moore , Matthew W. Rutherford

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引用次数: 0

摘要

讲故事的概念已在创业中占据重要地位，尤其是作为支撑文化创业过程的关键属性。尽管人们通常认为创业交流是以完整的故事（如商业推销）形式进行的，但通过放宽这一假设，我们能够推进文化创业并测试其边界。我们的理论是，当新企业选择特定的合法化语言在网上分享非常简短的故事片段（即反叙述）时，受众就会被迫参与进来。此外，我们还认为，合法化语言对利益相关者参与的影响会因这些反叙述所传达的情感基调而有所不同。为了验证我们的理论，我们构建了词典来衡量三种类型的合法化语言（实用性、道德性、认知性），并对来自 X 的大型、独特的新企业数据集进行了实证分析。

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Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective

The concept of storytelling has gained prominence within entrepreneurship, especially as the key property underpinning the process of cultural entrepreneurship. Although it is conventionally assumed that entrepreneurial communications take the form of fully formed stories (e.g., business pitches), by relaxing this assumption, we are able to advance cultural entrepreneurship and test its boundaries. We theorize that when new ventures choose specific legitimating language to share very short story fragments (i.e., antenarratives) online, the audience is compelled to engage. Furthermore, we suggest that the effect of legitimating language on stakeholder engagement will vary based on the emotional tone conveyed in these antenarratives. To test our theory, we construct dictionaries to measure three types of legitimating language (pragmatic, moral, cognitive) and empirically analyze a large, unique dataset of new ventures from X. Results offer support for our theorizing.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.