能力还是投资？NFT 设计特点对产品性能的影响

IF 6.7 1区计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE

Decision Support Systems Pub Date : 2024-09-20 DOI:10.1016/j.dss.2024.114341

Yanxin Wang, Jingzhao An, Xi Zhao, Xiaoni Lu

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引用次数: 0

摘要

本研究探讨了 NFT 设计特征如何影响项目绩效。从消费角度看，NFT 设计特征分为与能力相关的特征（形象复杂性、一致性）和与投资相关的特征（初始价格、特许权使用费）。利用 3297 个 NFT 项目的交易数据，我们发现形象复杂性对长期绩效有倒 U 型影响，而一致性则通过形成品牌象征性来促进短期和长期绩效。作为投资成本的特许权使用费会对短期绩效产生负面影响，而特许权使用费和初始价格则会对长期绩效产生倒 U 型影响，这是因为它们同时扮演着成本和质量信号的角色。市场的不确定性扩大了复杂性和特许权使用费的影响，而降低了初始价格的长期影响。研究结果支持 NFT 项目设计，增强了对 Web3 消费者行为的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Competency or investment? The impact of NFT design features on product performance

This study investigates how NFT design features affect project performance. From the consumption perspective, NFT design features are divided into competency-related (image complexity, consistency) and investment-related (initial price, royalty). Using transaction data of 3297 NFT projects, we find that image complexity has an inverted U-shaped effect on long-term performance, while consistency boosts both short-term and long-term performance by formulating brand symbolism. Royalty as investment cost negatively affects short-term performance, while royalty and initial price exhibit inverted U-shaped impacts on long-term performance due to their mixed roles of costs and quality signals. Market uncertainty amplifies the impacts of complexity and royalties while diminishing the initial price impact in the long term. Findings support NFT project design, enhancing Web3 consumer behavior understandings.

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来源期刊

Decision Support Systems 工程技术-计算机：人工智能

CiteScore

14.70

自引率

6.70%

发文量

119

审稿时长

13 months

期刊介绍： The common thread of articles published in Decision Support Systems is their relevance to theoretical and technical issues in the support of enhanced decision making. The areas addressed may include foundations, functionality, interfaces, implementation, impacts, and evaluation of decision support systems (DSSs).