跨越鸿沟：根据网络社区的不同阶段了解用户的动机差异

IF 8.2 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information & Management Pub Date : 2024-09-12 DOI:10.1016/j.im.2024.104050

Hongying Zhao , Christian Wagner

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引用次数: 0

摘要

本研究借鉴鸿沟理论和感知价值理论，调查了用户在网络社区不同阶段的参与行为差异，以了解两个与阶段相关的威胁：冷启动问题（即为建立最初的大量内容创造条件）和鸿沟问题（即随着网络社区的发展，用户的参与动机发生变化）。对 657 名 TikTok 用户的调查数据进行分析后发现，用户参与动机的变化与在线社区的发展相关联，这为在线社区背景下存在鸿沟提供了证据。这项研究对希望建立可持续网络社区的理论家和实践者都有启发意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Crossing the chasm: Understanding users’ motivational differences based on stages of online community

Drawing on chasm theory and perceived value theory, this study investigated user participation behavior differences at different stages of online communities to understand two stage-related threats: the cold-start problem (i.e., creating conditions for the establishment of an initial mass of content) and the chasm problem (i.e., user motivational change as an online community evolves). Analysis of survey data from 657 TikTok users revealed changes in user participation motivation that can be associated with the online community's development, providing evidence for the existence of a chasm in the online community context. This research has implications for both theorists and practitioners looking to build sustainable online communities.

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来源期刊

Information & Management 工程技术-计算机：信息系统

CiteScore

17.90

自引率

6.10%

发文量

123

审稿时长

1 months

期刊介绍： Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.