基于数据分析和非线性编程的蔬菜产品自动定价和补货策略

Mingpu Ma
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摘要

在生鲜产品零售领域,蔬菜的保质期一般相对有限,而且其质量会随着时间的推移而下降。大多数蔬菜品种如果在发货当天卖不出去,第二天就很难卖出去。因此,零售商通常会根据历史销售数据和需求情况进行每日定量补货。蔬菜定价通常采用 "成本加成定价法",零售商通常会对受运输损耗和质量下降影响的产品进行折算。在这种情况下,可靠的市场需求分析至关重要,因为它直接影响到补货和定价决策。鉴于零售空间有限,合理的销售组合变得至关重要。本文首先利用数据分析和可视化技术,根据所提供的蔬菜种类、销售记录、批发价格和近期损耗率等数据,研究了蔬菜销售量在不同类别和单品之间的分布模式和相互关系。然后,构建蔬菜类别总销售量与成本加成定价之间的函数关系,使用 ARIMA 模型预测未来批发价格,并建立销售利润函数和约束条件。然后开发并求解一个非线性编程模型,为每个蔬菜类别提供下一周的每日补货量和定价策略。此外,我们还根据实际销售条件和要求对利润函数和约束条件进行优化,在 7 月 1 日提供单个项目的补货数量和定价策略,以实现零售利润最大化。最后,为了更好地制定蔬菜产品的补货和定价决策,我们讨论并预测了零售商需要收集的数据,并分析了收集的数据如何应用于上述问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Automatic Pricing and Replenishment Strategies for Vegetable Products Based on Data Analysis and Nonlinear Programming
In the field of fresh produce retail, vegetables generally have a relatively limited shelf life, and their quality deteriorates with time. Most vegetable varieties, if not sold on the day of delivery, become difficult to sell the following day. Therefore, retailers usually perform daily quantitative replenishment based on historical sales data and demand conditions. Vegetable pricing typically uses a "cost-plus pricing" method, with retailers often discounting products affected by transportation loss and quality decline. In this context, reliable market demand analysis is crucial as it directly impacts replenishment and pricing decisions. Given the limited retail space, a rational sales mix becomes essential. This paper first uses data analysis and visualization techniques to examine the distribution patterns and interrelationships of vegetable sales quantities by category and individual item, based on provided data on vegetable types, sales records, wholesale prices, and recent loss rates. Next, it constructs a functional relationship between total sales volume and cost-plus pricing for vegetable categories, forecasts future wholesale prices using the ARIMA model, and establishes a sales profit function and constraints. A nonlinear programming model is then developed and solved to provide daily replenishment quantities and pricing strategies for each vegetable category for the upcoming week. Further, we optimize the profit function and constraints based on the actual sales conditions and requirements, providing replenishment quantities and pricing strategies for individual items on July 1 to maximize retail profit. Finally, to better formulate replenishment and pricing decisions for vegetable products, we discuss and forecast the data that retailers need to collect and analyses how the collected data can be applied to the above issues.
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