超越风土:对勃艮第、新西兰和南非黑比诺生产商和经营战略的比较分析

IF 2.3 Q1 AGRONOMY
Nicolas Depetris Chauvin, Antoine Pinède, David Priilaid
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引用次数: 0

摘要

目的 本文旨在研究全球葡萄酒行业在商业和生产实践方面的趋同和差异,尤其关注勃艮第、新西兰和南非(SA)的黑比诺生产商。本研究探讨了企业特定因素与地区背景之间的相互作用,以确定黑比诺生产商的竞争优势驱动因素。本研究采用类似于价值链分析的方法,揭示了三个地区酒庄的生产活动和技术/知识创造活动的结构。虽然在营销、分销和竞争战略方面存在一定程度的趋同性,但在生产实践和企业能力方面却存在差异。勃艮第强调传统和风土表达,而新西兰和南非则注重现代化和创新。研究局限性/启示本研究承认存在局限性,如只关注特定的葡萄品种和产区,缺乏绩效影响分析,以及需要更多变量,如环境、制度和文化因素以及消费者偏好,以全面了解行业动态。生产者可以根据地区环境和细分市场优化生产和营销战略,而利益相关者则可以识别全球葡萄酒市场的新趋势和新机遇。原创性/价值 本文通过对不同葡萄酒产区进行企业层面的比较分析,揭示了影响黑比诺生产商竞争优势的各种因素之间微妙的相互作用,从而做出了独特的贡献。本研究的综合数据集和方法论为行业利益相关者和政策制定者提供了有价值的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Beyond terroir: a comparative analysis of Pinot Noir producers and business strategies in Burgundy, New Zealand and South Africa

Purpose

This paper aims to examine the convergence and divergence of business and production practices in the global wine industry, particularly focusing on Pinot Noir producers in Burgundy, New Zealand and South Africa (SA). This study explores the interplay between firm-specific factors and regional contexts to identify competitive advantage drivers among Pinot Noir producers.

Design/methodology/approach

This research uses a comparative analysis approach, using data from a comprehensive winery level survey. This study applies methodologies akin to value chain analysis to unravel the configuration of productive and technology/knowledge creation activities within wineries across three regions.

Findings

This analysis reveals both convergence and divergence in business and production practices among Pinot Noir producers in Burgundy, New Zealand and South Africa. Although there is a degree of convergence in marketing, distribution and competition strategies, differences exist in production practices and firms’ capabilities. Burgundy emphasizes tradition and terroir expression, contrasting with the modernization and innovation focus observed in New Zealand and South Africa. However, all regions share a commitment to quality as a competitive advantage.

Research limitations/implications

This study acknowledges limitations such as the focus on a specific grape variety and regions, the absence of performance impact analysis and the need for additional variables like environmental, institutional and cultural factors and consumer preferences to provide a comprehensive understanding of industry dynamics.

Practical implications

The insights from this study offer practical implications for winemakers, industry stakeholders and policymakers. Producers can optimize production and marketing strategies based on regional contexts and market segments, whereas stakeholders can identify emerging trends and opportunities in the global wine market. Policymakers can develop targeted policies supporting innovation, sustainability and competitiveness.

Originality/value

This paper provides a unique contribution by conducting a comparative firm-level analysis across distinct wine-producing regions, shedding light on the nuanced interplay of factors shaping competitive advantage among Pinot Noir producers. This study’s comprehensive data set and methodological approach enhance understanding and offer valuable insights for industry stakeholders and policymakers.

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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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