Instagram 上的电视新闻：能力、流派、新闻文化

IF 2.1 2区文学 Q2 COMMUNICATION

Discourse & Communication Pub Date : 2024-09-14 DOI:10.1177/17504813241270395

Martin Luginbühl

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引用次数: 0

摘要

电视新闻节目大量使用社交媒体来推广和传播其内容。Instagram 已成为这一领域不可或缺的一部分，因为所有主要参与者都拥有自己的账户，Instagram 已成为广泛使用的新闻来源。本文将电视新闻节目在 Instagram 上的新闻报道作为一个设计空间进行分析，询问使用了哪些体裁，这些体裁在平台的技术和社会功能方面如何定位，以及它们的形式和风格对新闻文化有何影响。在平台化、数字媒介性和媒体承受能力等概念的支撑下，分析将重点关注 Instagram 新闻报道的特色风格形式，比较来自瑞士、德国和奥地利的六家德语私营和公共电视台的 Instagram 账户。语料库包括每个账户在 2023 年 9 月收集的 100 篇帖子和片段。分析确定了这些账户的不同体裁特征，然后重点探讨了不同的常见体裁（如标题、新闻报道、新闻简报和报道）以及卷轴是如何进行多模态设计的，包括不同的结构部分及其模式化风格。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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TV news on Instagram: Affordances, genres, journalistic cultures

TV news programmes use social media intensively to promote and distribute their content. Instagram has become integral in this field, as all major players have their own account and Instagram has become a widely used news source. This article analyzes the news coverage of TV news shows on Instagram as a designed space, asking which genres are used, how they are positioned in regard to the technical and social affordances of the platform, and what implications their form and style have for journalism culture(s). Underpinned by the concepts of platformization, digital mediality, and media affordances, the analysis will focus on the characteristic stylistic forms of Instagram news coverage, comparing the Instagram accounts of six German speaking private and public TV news stations from Switzerland, Germany, and Austria. The corpus includes 100 posts and reels from each account collected in September 2023. The analysis identifies different genre profiles of the accounts and then focuses on the question of how different common genres (like headlines, newsbites, news briefs, and reports) as well as reels are designed multimodally, including different structural parts and their patterned style.

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来源期刊

Discourse & Communication COMMUNICATION-

CiteScore

3.30

自引率

5.30%

发文量

期刊介绍： Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.