一般与特殊:位置信息控制如何驱动点对点住宿的性能

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES
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引用次数: 0

摘要

传统酒店会明确说明其地理位置,与此不同,点对点住宿平台上的房东可以部分隐藏其房产的位置信息,在面向潜在客人的公共搜索中仅展示一个大致区域。然而,这种信息控制的影响尚未得到充分探索。本研究借鉴通信隐私管理理论,利用来自多个来源的独特 Airbnb 面板数据集,研究了部分隐藏位置信息对房产销售业绩的影响。研究结果表明,与披露具体位置细节相比,部分隐藏位置信息可使入住率提高 18.4%。此外,隐藏地点信息的效果还取决于共有人的责任边界(即房东身份验证、客人筛选)以及环境密度边界(即人口密度、房源密度)。此外,一项基于情景的实验证实了主效应,并揭示了客人的控制感和感知风险是驱动这种直接效应的潜在机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
General vs. specific: How location information control drives performance in peer-to-peer accommodation

Unlike traditional hotels that explicitly specify their geographical locations, hosts on peer-to-peer accommodation platforms can partially conceal their properties' location information, showcasing only a general area in public searches for potential guests. However, the impact of this information control has been underexplored. Drawing upon the communication privacy management theory and leveraging a unique Airbnb panel dataset from multiple sources, this study investigates the effect of partial location information concealment on property sales performance. Findings show that partially concealing location information leads to an 18.4% increase in occupancy rates compared to disclosing specific location details. Additionally, the effect of location concealment is contingent upon co-owner responsibility boundaries (i.e., host identity verification, guest screening), as well as environmental density boundaries (i.e., population density, listing density). Furthermore, a scenario-based experiment confirms the main effect, and reveals that guests’ sense of control and perceived risks serve as the underlying mechanisms driving this direct effect.

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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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