阿拉伯的克里斯蒂亚诺：罗纳尔多是否增加了沙特职业联赛的观众人数？

IF 1.7 4区经济学 Q2 ECONOMICS

Contemporary Economic Policy Pub Date : 2024-08-14 DOI:10.1111/coep.12661

Dominik Schreyer, Carl Singleton

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引用次数: 0

摘要

2022 年 12 月，五次金球奖得主、Instagram 上关注最多的人克里斯蒂亚诺-罗纳尔多签约沙特阿拉伯王国的 Al-Nassr。这标志着沙特王国近期对全球体育市场进行了数次昂贵的干预。我们利用这一事件的时机来估算巨星效应。即使在 2023 年夏天更多巨星涌入之前，罗纳尔多一人就增加了体育场的入场需求。平均而言，罗纳尔多出场时，其主队球场的座位增加了 20%，他到访的球场增加了 15%，而他没有出场的球场则增加了 3%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cristiano of Arabia: Did Ronaldo increase Saudi Pro League attendances?

In December 2022, Cristiano Ronaldo, five‐time Ballon d’Or winner and the most‐followed person on Instagram, signed for Al‐Nassr in the Kingdom of Saudi Arabia. This marked one of several expensive, recent interventions by the kingdom in global sports markets. We exploit the timing of this event to estimate superstar effects. Ronaldo alone increased stadium attendance demand, even before the influx of further stars in the summer of 2023. On average, Ronaldo filled an additional 20% of the seats in his home team's stadium when he played, 15% in the stadiums he visited, and 3% where he did not even play.

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来源期刊

Contemporary Economic Policy Multiple-

CiteScore

3.10

自引率

6.70%

发文量

期刊介绍： Contemporary Economic Policy publishes scholarly economic research and analysis on issues of vital concern to business, government, and other decision makers. Leading western scholars, including three Nobel laureates, are among CEP"s authors. The objectives are to communicate results of high quality economic analysis to policymakers, focus high quality research and analysis on current policy issues of widespread concern, increase knowledge among economists of features of the economy key to understanding the impact of policy, and to advance methods of policy analysis.