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探究消费者人口统计学在网购行为中的调节效应

IF 3 Q2 BUSINESS
Cogent Business & Management Pub Date : 2024-08-28 DOI:10.1080/23311975.2024.2393742
Ni Luh Putu Indiani, I Made Suniastha Amerta, Ilham Sentosa
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引用次数: 0

摘要

有关网购意向与实际购买之间关系的研究结果显示出不一致性，表明仅凭意向并不能充分预测网购行为。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Exploring the moderation effect of consumers’ demography in the online purchase behavior
Research findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behav...
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来源期刊
Cogent Business & Management
Cogent Business & Management BUSINESS-
CiteScore
4.40
自引率
10.00%
发文量
301
审稿时长
16 weeks
期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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