利用虚拟影响者开展亲社会活动：故事、信息及其他

IF 3.4 3区计算机科学 Q2 COMPUTER SCIENCE, CYBERNETICS

International Journal of Human-Computer Interaction Pub Date : 2024-08-14 DOI:10.1080/10447318.2024.2387399

Eunjin Kim, Quan Xie, Joo-Wha Hong, Hye Min Kim

引用次数: 0

摘要

本研究通过提出一个关键问题来探讨虚拟影响者（VIs）日益突出的作用："我们如何才能有效地利用虚拟影响者，使其不仅能接触到受众，还能深入人心？

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Prosocial Campaigns With Virtual Influencers: Stories, Messages, and Beyond

This research addresses the rising prominence of virtual influencers (VIs) by asking a crucial question: “How can we effectively use virtual influencers to not only reach audiences but also deeply ...

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来源期刊

International Journal of Human-Computer Interaction 工程技术-计算机：控制论

CiteScore

9.00

自引率

21.30%

发文量

347

审稿时长

2 months

期刊介绍： The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing. It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.