采用电子商务的主要驱动因素:全球面板数据分析

IF 5.1 3区 管理学 Q1 BUSINESS
Cristian Paun, Cosmin Ivascu, Angel Olteteanu, Dragos Dantis
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引用次数: 0

摘要

数字化对经济活动和经济发展越来越重要。电子商务作为本地和国际贸易的一部分,其重要性与日俱增,并与技术进步和创新高度相关。我们的研究调查了可解释全球最新电子商务采用情况的选定驱动因素的相关性。在分析中,我们使用了联合国贸易与发展会议的 B2C 电子商务指数(2014-2020 年,年度数据,涵盖 133 个国家,931 个观测点),该指数可被视为反映了一个经济体支持电子商务的准备程度。在我们的研究中,电子商务的采用是通过以下六个因素来评估的:(i) 财富、经济自由和经济发展;(ii) 金融部门的准入和复杂程度;(iii) 教育;(iv) 法规;(v) ICT 基础设施的发展;(vi) 前沿驱动因素(如人工智能、加密货币和区块链技术)。在研究中,我们利用不同数据库(联合国贸发会议、世界银行等)提供的硬数据,采用了面板数据分析框架。我们获得的结果证实,收入水平较高的发达国家采用电子商务的比例较高,金融发展和金融服务的可获得性大大有助于电子商务的采用,监管体系(尤其是经济自由和产权)大力支持电子商务的采用,教育对电子商务的采用有积极影响,信息和通信技术基础设施提高了电子商务的采用率以及人工智能的准备和使用率,前沿技术提高了电子商务的采用率。我们获得的结果与类似研究(其中大多数采用了不同的研究方法)的结果一致,并为有趣的讨论和进一步的研究发展提供了基础。我们研究的新颖之处在于,我们基于从不同来源收集到的可靠国家数据,对电子商务采用的驱动因素(包括人工智能或区块链等前沿技术)进行了详尽透视,这些数据来自一致的国家小组和相关年份,为处理调查、访谈或焦点小组数据的主流电子商务采用研究提供了另一种方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis
Digitalization has become more and more important for economic activities and economic development. E-commerce, as a part of local and international trade, is of increasing importance and is highly correlated with technological progress and innovation. Our research investigates the relevance of selected drivers that could explain the latest e-commerce adoption at global level. In our analysis, we used the UNCTAD B2C E-commerce Index (2014–2020, yearly data, covering 133 countries, 931 observations) which can be considered relevant to express an economy’s readiness to support e-commerce. E-commerce adoption is assessed in our research by the following six factors: (i) wealth, economic freedom, and economic development; (ii) access and sophistication of the financial sector; (iii) education; (iv) regulations; (v) development of ICT infrastructure; and (vi) frontier drivers (such as AI, cryptocurrencies, and blockchain technologies). In our research, we used a panel data analysis framework using hard data provided by different databases (UNCTAD, World Bank, etc.). The results we obtained confirmed that developed countries with a higher income level are higher adopters of e-commerce, financial development and the accessibility of financial services significantly help e-commerce adoption, a regulatory system (particularly economic freedom and property rights) strongly supports e-commerce adoption, education has a positive impact on e-commerce adoption, ICT infrastructure increases the adoption of e-commerce and the readiness and use of AI, and frontier technologies generate an increased adoption of e-commerce. The results we obtained are consistent with the findings of similar studies (most of them using different research methodologies) and opens the ground for interesting discussions and further research developments. The novelty of our research consists in the exhaustive perspective on e-commerce adoption drivers (including frontier technologies such as AI or blockchain) based on hard country data collected from various sources for a consistent panel of countries and a relevant number of years, providing an alternative approach to the mainstream studies on e-commerce adoption that process data from surveys, interviews, or focus groups.
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来源期刊
CiteScore
9.50
自引率
3.60%
发文量
67
期刊介绍: The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.
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