COVID-19 来电者调性与接种疫苗意向的作用:健康信念模型的应用

IF 1.5 Q2 COMMUNICATION
Oly Mishra, Smitha Girija, Jyothsna Mallela
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引用次数: 0

摘要

本研究利用手机来电铃声作为接种疫苗意向的行动提示,考察了 COVID-19 疫苗接种的说服性医疗保健传播。结果表明,来电铃声只对健康信念模型(HBM)中的两个构件--感知到的益处和自我效能--有显著影响,而这两个构件会导致接种疫苗。然而,个人对障碍、严重性和易感性的认知并未受到来电铃声的影响。这项研究从印度抽取了 334 个样本,在收集数据时,他们正在接种疫苗。我们的分析表明,在这样一场史无前例的危机中,精心设计的来电铃声信息如果能结合健康管理的所有构建要素,可能会产生更大的影响。在公共卫生传播中,关注行动提示相关性的研究十分匮乏,而我们的研究正是为了弥补这一不足而进行的尝试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model
This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only two constructs of the health belief model (HBM)—perceived benefits and self-efficacy—which can lead to getting vaccinated. However, the individual’s perception of barriers, severity and susceptibility was not found to be influenced by the caller tunes. The study was conducted with a sample of 334 drawn from India who were in the process of getting vaccinated at the time of the data collection. Our analysis reveals that a well-designed caller tune message by incorporating aspects of all constructs of HBM may have a bigger impact in such an unprecedented crisis. There is a dearth of research focussing on the relevance of cues to action in public health communication, and our study is an attempt to address this gap.
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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