反弹战略:大流行后酒店业的振兴

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Juan Gabriel Vanegas-López, Diego Alejandro López-Cadavid, Manoj Mathew, Tan Vo-Thanh, Jorge Aníbal Restrepo-Morales, Erose Sthapit
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引用次数: 0

摘要

COVID-19 大流行严重扰乱了酒店业,因此有必要重新评估竞争战略。本研究以哥伦比亚麦德林市为重点,探讨了在大流行后重振酒店运营的可行战略。利用模糊分析层次过程(FAHP)技术,我们评估了不同战略的相对重要性及其在不同情况下的适用性。研究确定了五项关键战略,优先顺序如下:差异化、服务开发、市场渗透、清算和后向一体化。我们的研究结果表明,尽管差异化等传统战略仍然受到高度重视,但在大流行病期间实施这些战略却具有挑战性。清算被列为最重要的战略之一,表明了危机的严重影响。所提出的模型允许对战略方法进行全面评估,并强调了在应对前所未有的挑战时适应性的重要性。这项研究为评估全球危机背景下的竞争战略提供了新的见解,并为酒店业应对复苏和未来的不确定性提供了一个方法框架,可为酒店业的战略决策提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Bounce-back strategies: Revitalizing the hotel industry post-pandemic
The COVID-19 pandemic severely disrupted the hotel industry, necessitating a reevaluation of competitive strategies. This study examines viable strategies for revitalizing hotel operations in the post-pandemic context, focusing on Medellín, Colombia. Using the Fuzzy Analytic Hierarchy Process (FAHP) technique, we evaluate the relative importance of different strategies and their applicability in different scenarios. The study identifies five key strategies, prioritized as follows: differentiation, service development, market penetration, liquidation, and backward integration. Our findings show that while traditional strategies such as differentiation remain highly valued, their implementation during the pandemic is challenging. The inclusion of liquidation among the top strategies indicates the severe impact of the crisis. The proposed model allows for a comprehensive assessment of strategic approaches and emphasizes the importance of adaptability in responding to unprecedented challenges. This research contributes new insights to the evaluation of competitive strategies in the context of a global crisis and provides a methodological framework that can inform strategic decision-making in the hotel industry as it copes with recovery and future uncertainties.
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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