揭示说服策略对认知参与的影响:关于注意力搜索的ERPs研究

IF 2.6 3区 医学 Q2 BEHAVIORAL SCIENCES
Lichao Xiu, Xuejiao Chen, Lulu Mao, Enyu Zhang, Guoming Yu
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引用次数: 0

摘要

本研究旨在利用事件相关电位(ERPs)探讨阐述可能性模型(ELM)中描述的不同说服策略对注意过程的影响。方法根据媒体类型(视频与文本)和说服途径(中心与外围)将参与者分为四组。结果结果表明,对基于文字的外围劝说的反应有明显的 N1 波幅,表明早期注意参与增强。此外,平行搜索任务显示,中心路线与外围路线的 P3 振幅较大,这表明在需要较高注意力的任务中,认知资源分配显著增加。讨论这些发现强调了说服策略在调节注意力资源和认知加工过程中的微妙作用。这项研究为设计更有效的传播信息提供了启示,并强调了量身定制的说服方法在影响受众参与和信息处理方面的潜力,这对公共卫生活动及其他方面都有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unveiling the influence of persuasion strategies on cognitive engagement: an ERPs study on attentional search
The objective of this study was to explore the impact of different persuasive strategies, as delineated in the Elaboration Likelihood Model (ELM), on attentional processes using event-related potentials (ERPs).IntroductionThis study aimed to investigate how central versus peripheral persuasion methods, delivered through rational and emotional persuasion strategies, influence cognitive engagement and information processing during visual search tasks.MethodsParticipants were allocated into four groups based on the media type (video vs. text) and the persuasion route (central vs. peripheral). The early and late stages of attentional processing were examined through the N1, P2, and P3 ERP components.ResultsThe results demonstrated a pronounced N1 amplitude in response to text-based peripheral persuasion, indicating enhanced early attentional engagement. Additionally, parallel search tasks revealed a larger P3 amplitude for central versus peripheral routes, suggesting significant cognitive resource allocation during tasks requiring higher attention.DiscussionThese findings underscore the nuanced role of persuasive strategies in modulating attentional resources and cognitive processing. The study offers insights into designing more effective communication messages and highlights the potential for tailored persuasion approaches to influence audience engagement and information processing, with implications for public health campaigns and beyond.
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来源期刊
Frontiers in Behavioral Neuroscience
Frontiers in Behavioral Neuroscience BEHAVIORAL SCIENCES-NEUROSCIENCES
CiteScore
4.70
自引率
3.30%
发文量
506
审稿时长
6-12 weeks
期刊介绍: Frontiers in Behavioral Neuroscience is a leading journal in its field, publishing rigorously peer-reviewed research that advances our understanding of the neural mechanisms underlying behavior. Field Chief Editor Nuno Sousa at the Instituto de Pesquisa em Ciências da Vida e da Saúde (ICVS) is supported by an outstanding Editorial Board of international experts. This multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, clinicians and the public worldwide. This journal publishes major insights into the neural mechanisms of animal and human behavior, and welcomes articles studying the interplay between behavior and its neurobiological basis at all levels: from molecular biology and genetics, to morphological, biochemical, neurochemical, electrophysiological, neuroendocrine, pharmacological, and neuroimaging studies.
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