技术和新设备在中小企业销售业绩中的作用:新兴国家的实证研究

IF 4 3区 经济学 Q1 ECONOMICS
Phi-Hung Nguyen, Lin Hsu-Hao, Lan-Anh Thi Nguyen
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引用次数: 0

摘要

近来,技术已成为企业在激烈竞争中的一种竞争优势,它可以创造新产品,提高工作环境质量,增强对客户的响应能力。因此,本研究利用这一现象来探讨技术能否促进销售业绩。为了深入分析二者之间的关系,我们进行了(i)期间技术采用与销售业绩的分析;(ii)深入探讨了新设备与技术相结合是否能强化销售业绩。为了实现上述目的,本研究采用了技术-组织-环境框架。研究基于从越南中小企业(SMEs)调查中收集的 3494 个样本的汇总,该调查在 2011 年至 2015 年期间每两年实施一次。到目前为止,研究结果表明,总体而言,技术在提高中小企业的销售业绩方面创造了奇迹。具体而言,技术的有效性在规模较大的企业中更为突出,而中小型企业由于新技术不会损害销售效率,因此只能确保抓住机会应用新技术。然而,当涉及新设备时,似乎没有任何影响,即使在所有规模的企业中,企业都能从应用新技术中获益。在本研究中,技术是促进大多数企业运营的一种现象,这一点毋庸置疑;因此,从业人员和研究人员只需根据企业和市场特点进行更深入的研究,就能充分应用所提出的结果。我们还通过不同的回归模型,更深入地探讨了新设备和新技术对销售业绩的影响,旨在提高不同方面结果的准确性。尽管如此,本研究的局限性仍然在于数据的时间范围问题,即数据的时效性以及研究的经济规模。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Technology and New Equipment in the Sales Performance of SMEs: An Empirical Research in Emerging Country

Technology has recently become a competitive advantage to firms in severe competition in creating new products, higher working environment quality, and more outstanding customer response capabilities. Thus, this study avails the phenomenon to consider whether technology can foster sales performance. To deeply analyze the relationship, we perform (i) an analysis of the technological adoption and sales performance during the period and (ii) an in-depth exploration of whether new equipment can fortify the sales performance when along with technology. The study is conducted as a contributor to the Technology-Organization-Environment framework for all these purposes. The research is based on the aggregation of 3494 samples collected from the Vietnamese Small and Medium Enterprises (SMEs) survey, implemented biennially between 2011 and 2015. So far, the results indicate that technology does wonders in the efficient sales performance of SMEs in general. In detail, the effectiveness of technology is accentuated in larger firm sizes, while small and medium enterprises can only be assured of taking the opportunity to apply new technology since it does not harm sales effectiveness. However, it seems to have no effects when it comes to new equipment, even when the firm can benefit from applying new technology in all firm sizes. In this study, technology is a phenomenon in fostering most enterprises’ operations without doubts; hence, the practitioners and researchers only need to take more insight research based on their firm and market characteristics to apply the proposed results fully. We also bring out even more in-depth to see how the new equipment and new technology affect the sales performance along different regression models, which aims to heighten the accuracy of the results in different aspects. Nevertheless, the study’s limitations remain the data time-scope problem, which is not up-to-date, as well as the economic scale on which the study takes place.

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来源期刊
CiteScore
5.90
自引率
27.30%
发文量
228
期刊介绍: In the context of rapid globalization and technological capacity, the world’s economies today are driven increasingly by knowledge—the expertise, skills, experience, education, understanding, awareness, perception, and other qualities required to communicate, interpret, and analyze information. New wealth is created by the application of knowledge to improve productivity—and to create new products, services, systems, and process (i.e., to innovate). The Journal of the Knowledge Economy focuses on the dynamics of the knowledge-based economy, with an emphasis on the role of knowledge creation, diffusion, and application across three economic levels: (1) the systemic ''meta'' or ''macro''-level, (2) the organizational ''meso''-level, and (3) the individual ''micro''-level. The journal incorporates insights from the fields of economics, management, law, sociology, anthropology, psychology, and political science to shed new light on the evolving role of knowledge, with a particular emphasis on how innovation can be leveraged to provide solutions to complex problems and issues, including global crises in environmental sustainability, education, and economic development. Articles emphasize empirical studies, underscoring a comparative approach, and, to a lesser extent, case studies and theoretical articles. The journal balances practice/application and theory/concepts.
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