Geotourism and Geoeducation: A Holistic Approach for Socioeconomic Development in Rural Areas of Los Santos Municipality, Santander, Colombia

This study emphasizes the untapped geotourism and geoeducation potential in the Mesa de Los Santos region, situated within the Chicamocha Canyon in Colombia, renowned for its abundant geoheritage. Despite the region's geological richness, geotourism development opportunities have been overlooked, leaving its geoheritage largely unexplored for tourism. Focused on the georoute Refugio La Roca—Los Santos, the study identifies key geosites with significant potential for future geotourism endeavors. The Mesa de Los Santos region boasts a complex geological history and diverse geodiversity shaped by various natural phenomena. However, its full geotourism potential remains undiscovered. The georoute, incorporating natural and cultural heritage, is strategically designed for geotourism and geoeducation, aiming at fostering geoconservation in rural areas. Educational and interpretive panels are employed as didactic resources to enlighten tourists about the natural phenomena shaping the landscape, enhancing their overall experience and understanding. By integrating geoethical considerations into geosite management, the study proposes achieving sustainable geoconservation in the Chicamocha Canyon territory. This approach not only contributes to preserving the region's geological uniqueness but also provides a platform for socio-economic development in rural areas. The study envisions creating meaningful experiences that attract tourists while benefiting local communities, thereby promoting holistic and sustainable rural development.