探究影响历史名国智慧旅游目的地访问行为的因素:电子消费行为理论

IF 4.2 Q2 BUSINESS
Abdulla Al-Towfiq Hasan, Md. Masudur Rahman, Mohammad Osman Gani
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引用次数: 0

摘要

PurposeThis study aims to explore factors that influence tourists’ visiting behaviors towards smart tourism destinations (STDs) byextending the theory of planned behavior.Design/methodology/approachPartial least squares structural equation modeling (PLS-SEM) technique isused to test the proposed hypotheses by analyzing 413 usable responses that are collected through personal interviews. Moreover, data are collectedusing structured interviews and analyzed by SmartPLS, 3.3.3.FindingsThis study results reveal that STD visit intentions significantly influence STDvisiting behaviors among international and domestic tourists in Bangladesh. Moreover, the results show that e-attitude, resource efficiency normsand perceived environmental sustainability have significant impacts on STD visit intentions.Practical implicationsThe study findings indicatethat destinations’ electronic flowcharts of places, usage of low impact and biodegradable materials and history and culture presented inthe forms of games and stories increase travelers’ motivation to visit STDs.Originality/valueThe study provides empirical evidence tosupport the importance of factors enhancing travelers’ STD visiting behaviors by integrating e-attitude, resource efficiency norms,perceived environmental sustainability and STD visit intentions.研究目的研究人員藉著把計劃行為理論伸延開去,去探索是哪些因素影響著到訪智慧旅遊目的地的旅遊行為。研究設計/方法/理念研究人員以偏最小平方法的結構方程模型 (PLS-SEM) 技術去測試其提出之假設,方法是透過分析取自個人訪談413個可用的回應。這些數據均以結構化訪談方式收集,繼而以 SmartPLS 3.3.3 來進行分析。研究結果研究結果顯示,就於孟加拉的國際和國內旅客而言,到訪智慧旅遊目的地的目的,顯著地影響著智慧旅遊目的地的旅遊行為。研究結果亦顯示,到訪智慧旅遊目的地的目的和意願,會顯著地受電子態度、資源效率規範和感知環境可持續性所影響。實務方面的啟示研究結果表明了目的地的處所電子流程圖、低影響和能進行生物降解材料的使用,以及以遊戲和故事形式展示的歷史和文化,均會提昇旅客到訪智慧旅遊目的地的動機。研究的原創性/價值研究人員透過結合電子態度、資源效率規範、感知環境可持續性和到訪智慧旅遊目的地的目的,給我們提供了經驗性證據,以確認增強及完善影響著旅客到訪智慧旅遊目的地的旅遊行為的因素至為重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring factors influencing smart tourism destination visiting behaviors in a historic country: a theory of e-consumption behavior

Purpose

This study aims to explore factors that influence tourists’ visiting behaviors towards smart tourism destinations (STDs) by extending the theory of planned behavior.

Design/methodology/approach

Partial least squares structural equation modeling (PLS-SEM) technique is used to test the proposed hypotheses by analyzing 413 usable responses that are collected through personal interviews. Moreover, data are collected using structured interviews and analyzed by SmartPLS, 3.3.3.

Findings

This study results reveal that STD visit intentions significantly influence STD visiting behaviors among international and domestic tourists in Bangladesh. Moreover, the results show that e-attitude, resource efficiency norms and perceived environmental sustainability have significant impacts on STD visit intentions.

Practical implications

The study findings indicate that destinations’ electronic flowcharts of places, usage of low impact and biodegradable materials and history and culture presented in the forms of games and stories increase travelers’ motivation to visit STDs.

Originality/value

The study provides empirical evidence to support the importance of factors enhancing travelers’ STD visiting behaviors by integrating e-attitude, resource efficiency norms, perceived environmental sustainability and STD visit intentions.

研究目的

研究人員藉著把計劃行為理論伸延開去,去探索是哪些因素影響著到訪智慧旅遊目的地的旅遊行為。

研究設計/方法/理念

研究人員以偏最小平方法的結構方程模型 (PLS-SEM) 技術去測試其提出之假設,方法是透過分析取自個人訪談413個可用的回應。這些數據均以結構化訪談方式收集,繼而以 SmartPLS 3.3.3 來進行分析。

研究結果

研究結果顯示,就於孟加拉的國際和國內旅客而言,到訪智慧旅遊目的地的目的,顯著地影響著智慧旅遊目的地的旅遊行為。研究結果亦顯示,到訪智慧旅遊目的地的目的和意願,會顯著地受電子態度、資源效率規範和感知環境可持續性所影響。

實務方面的啟示

研究結果表明了目的地的處所電子流程圖、低影響和能進行生物降解材料的使用,以及以遊戲和故事形式展示的歷史和文化,均會提昇旅客到訪智慧旅遊目的地的動機。

研究的原創性/價值

研究人員透過結合電子態度、資源效率規範、感知環境可持續性和到訪智慧旅遊目的地的目的,給我們提供了經驗性證據,以確認增強及完善影響著旅客到訪智慧旅遊目的地的旅遊行為的因素至為重要。

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来源期刊
CiteScore
6.90
自引率
0.00%
发文量
21
审稿时长
24 weeks
期刊介绍: European Journal of Management and Business Economics is interested in the publication and diffusion of articles of rigorous theoretical, methodological or empirical research associated with the areas of business economics, including strategy, finance, management, marketing, organisation, human resources, operations, and corporate governance, and tourism. The journal aims to attract original knowledge based on academic rigour and of relevance for academics, researchers, professionals, and/or public decision-makers.
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