酒店业的元宇宙技术：利用消费价值理论揭示消费者态度和信任因素

IF 9.1 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Contemporary Hospitality Management Pub Date : 2024-09-17 DOI:10.1108/ijchm-09-2023-1500

Debarun Chakraborty, Prashant Mehta, Sangeeta Khorana

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引用次数: 0

摘要

目的本研究旨在应用消费价值理论来分析在酒店和旅游业中使用 Metaverse 技术的情况，同时研究影响消费者使用 Metaverse 的意愿的因素。设计/方法/途径本文旨在考虑进行一项跨度为 2021 年 10 月至 2023 年 3 月的广泛研究，以了解个人在酒店业中使用 Metaverse 技术的意愿的变化。研究结果本研究的结果证实，个人对Metaverse的态度和对Metaverse技术的信任会极大地影响他们使用Metaverse的意向。本研究旨在为个人在选择酒店和度假村时如何看待Metaverse技术提供新的见解，从而丰富人们对围绕酒店业Metaverse技术的消费行为的理解。本研究的目的不仅在于考虑游客使用Metaverse的意向，还在于考虑不同的消费价值观如何影响用户态度，而这一领域目前还没有得到充分研究。

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Metaverse technologies in hospitality: using the theory of consumption values to reveal consumer attitudes and trust factors

Purpose

This study aims to apply the theory of consumption value to analyze the utilization of Metaverse technologies within hospitality and tourism while examining the factors that impact consumer intentions to use the Metaverse.

Design/methodology/approach

This paper aims to consider an extensive study spanning the period October 2021 to March 2023 was conducted to understand the shifts in an individual's intention to use Metaverse technologies in hospitality.

Findings

The findings of this study confirm that individual attitudes to the Metaverse and trust in Metaverse technologies significantly impact their intention to use the Metaverse.

Practical implications

The study aims to provide fresh insights into how individuals perceive Metaverse technologies in the context of choosing hotels and resorts, which enriches the understanding of consumer behaviors around Metaverse technology in hospitality.

Originality/value

This study aims to consider not only tourist intentions to use the Metaverse but also how diverse consumption values impact user attitudes, an area currently underresearched.

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来源期刊

International Journal of Contemporary Hospitality Management Multiple-

CiteScore

16.90

自引率

31.50%

发文量

239

期刊介绍： The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.