品牌企业应对仿冒威胁的供应链复杂性分析

IF 1.7 4区 工程技术 Q2 MATHEMATICS, INTERDISCIPLINARY APPLICATIONS
Complexity Pub Date : 2024-09-06 DOI:10.1155/2024/8347062
Abudureheman Kadeer, Mingyu Zhao, Mengzhe Li
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引用次数: 0

摘要

本文研究了当品牌企业推出新产品并做出动态质量决策以应对假冒企业造成的仿冒威胁时,决策系统的复杂性。利用博弈论、非线性系统理论和数值模拟,进一步讨论了该系统的复杂性特征和消费者效用,并利用延迟反馈控制来抑制混乱。结论如下(1)品牌企业价格调整的稳定范围随着新产品质量和模仿价格调整参数的增加而扩大。(2)当品牌企业对新产品质量进行动态决策时,仿冒企业初始决策的吸引域减小;较高的新产品质量调整参数可以降低仿冒企业的仿冒能力。(3)随着新产品与现有产品之间替代程度的增加,新产品质量提高,现有产品产量降低,如果现有产品与仿冒品之间的替代程度较高,仿冒企业就会退出市场。(4) 利用延迟反馈控制方法,动态系统可以抑制混乱,恢复稳定。研究结果对管理者在应对仿冒威胁时做出合理决策具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Complexity Analysis on the Supply Chain of Brand Enterprise Countermeasures against Imitation Threats

Complexity Analysis on the Supply Chain of Brand Enterprise Countermeasures against Imitation Threats

This paper studies the complexity of the decision system when a brand enterprise introduces new products and makes dynamic quality decisions to cope with imitation threats caused by a counterfeit enterprise. Using game theory, nonlinear system theory, and numerical simulation, the complexity characteristics of this system and consumer utility are further discussed; moreover, delay feedback control is used to restrain chaos. The conclusions are as follows: (1) The stable scope of the brand enterprise price adjustment enlarges with the increase of the adjustment parameters of new product quality and imitation price. (2) The attraction domain of the initial decisions of the counterfeit enterprise decreases when the brand enterprise makes dynamic decisions on new product quality; a higher new product quality adjustment parameter can reduce the imitation ability of the counterfeit enterprise. (3) With the growth of the degree of substitution between new products and existing products, the quality of new products is improved, the output of existing products is reduced, and the counterfeit enterprise withdraws from the market if the degree of substitution between existing products and imitations is high. (4) The dynamic system can suppress chaos and restore stability by using the delay feedback control method. Results are of great importance for managers to make reasonable decisions when dealing with imitation threats.

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来源期刊
Complexity
Complexity 综合性期刊-数学跨学科应用
CiteScore
5.80
自引率
4.30%
发文量
595
审稿时长
>12 weeks
期刊介绍: Complexity is a cross-disciplinary journal focusing on the rapidly expanding science of complex adaptive systems. The purpose of the journal is to advance the science of complexity. Articles may deal with such methodological themes as chaos, genetic algorithms, cellular automata, neural networks, and evolutionary game theory. Papers treating applications in any area of natural science or human endeavor are welcome, and especially encouraged are papers integrating conceptual themes and applications that cross traditional disciplinary boundaries. Complexity is not meant to serve as a forum for speculation and vague analogies between words like “chaos,” “self-organization,” and “emergence” that are often used in completely different ways in science and in daily life.
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