Jungkeun Kim, Seunghun Shin, Joo Young Kim, Chulmo Koo
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Effect of ChatGPT's Answering Style on Users' Acceptance in a Trip Planning Context
This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT's recommendation varied with its answering style based on the “Computers are Social Actors” paradigm, via three experiments. While the relationship between communication style and travelers' acceptance was not significant, that between information structure and acceptance was significant, travelers were more willing to visit the destinations recommended by ChatGPT when they were explained than when listed. Also, this research identified a mediator (perceived informativeness) and a moderator (travelers' familiarity with the destinations) of the relationship. As one of the earliest empirical studies regarding travelers' usage of ChatGPT, this study serves as a reference for future research.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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