{"title":"当非物质文化遗产遇上现代化--加入现代化元素的中国戏曲能否吸引年轻观众?","authors":"","doi":"10.1016/j.tourman.2024.105036","DOIUrl":null,"url":null,"abstract":"<div><p>Although festivals centered around intangible cultural heritage (ICH) remain pivotal attractions for tourism destinations, the enduring appeal of Chinese opera experiences a significant decline. This research investigates whether imbuing traditional Chinese opera with modernized elements would attract young festival-goers, applying cognitive appraisal theory. Study 1 utilizing a mixed method generated eight dimensions (i.e., action, costume, lighting, makeup, music, script, story, and venue) and 41 items for measuring modernized attributes of Chinese opera. Study 2, conducted during an immersive Chinese opera festival performing “The Drunken Concubine”, discovered sequential effects of multiple modernized attributes of Chinese opera on perceived novelty, enjoyment, satisfaction and loyalty. Intriguingly, this impact remains robust irrespective of attendees’ subjective knowledge. Study 3 supplements these findings with interpretative evidence derived from interviews and physiological data. The study advances our understanding of how young visitors evaluate modernization of ICH based on hybrid measures and extends the literature on ICH festivals.</p></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":null,"pages":null},"PeriodicalIF":10.9000,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"When intangible cultural heritage meets modernization–Can Chinese opera with modernized elements attract young festival-goers?\",\"authors\":\"\",\"doi\":\"10.1016/j.tourman.2024.105036\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Although festivals centered around intangible cultural heritage (ICH) remain pivotal attractions for tourism destinations, the enduring appeal of Chinese opera experiences a significant decline. This research investigates whether imbuing traditional Chinese opera with modernized elements would attract young festival-goers, applying cognitive appraisal theory. Study 1 utilizing a mixed method generated eight dimensions (i.e., action, costume, lighting, makeup, music, script, story, and venue) and 41 items for measuring modernized attributes of Chinese opera. Study 2, conducted during an immersive Chinese opera festival performing “The Drunken Concubine”, discovered sequential effects of multiple modernized attributes of Chinese opera on perceived novelty, enjoyment, satisfaction and loyalty. Intriguingly, this impact remains robust irrespective of attendees’ subjective knowledge. Study 3 supplements these findings with interpretative evidence derived from interviews and physiological data. The study advances our understanding of how young visitors evaluate modernization of ICH based on hybrid measures and extends the literature on ICH festivals.</p></div>\",\"PeriodicalId\":48469,\"journal\":{\"name\":\"Tourism Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.9000,\"publicationDate\":\"2024-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0261517724001559\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ENVIRONMENTAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517724001559","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
When intangible cultural heritage meets modernization–Can Chinese opera with modernized elements attract young festival-goers?
Although festivals centered around intangible cultural heritage (ICH) remain pivotal attractions for tourism destinations, the enduring appeal of Chinese opera experiences a significant decline. This research investigates whether imbuing traditional Chinese opera with modernized elements would attract young festival-goers, applying cognitive appraisal theory. Study 1 utilizing a mixed method generated eight dimensions (i.e., action, costume, lighting, makeup, music, script, story, and venue) and 41 items for measuring modernized attributes of Chinese opera. Study 2, conducted during an immersive Chinese opera festival performing “The Drunken Concubine”, discovered sequential effects of multiple modernized attributes of Chinese opera on perceived novelty, enjoyment, satisfaction and loyalty. Intriguingly, this impact remains robust irrespective of attendees’ subjective knowledge. Study 3 supplements these findings with interpretative evidence derived from interviews and physiological data. The study advances our understanding of how young visitors evaluate modernization of ICH based on hybrid measures and extends the literature on ICH festivals.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.