历史语言景观如何影响游客的行为意向?混合方法研究

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
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引用次数: 0

摘要

尽管历史语言景观(HLLs)在文化遗产地至关重要,但人们对其与游客的互动关系却知之甚少。本研究旨在运用混合方法探讨历史语言景观与游客行为意向之间的关系。通过对海口小东门街道的案例研究发现:(i) 汉语词汇的建构性真实性与行为意向呈正相关;(ii) 自我一致性和游客参与在汉语词汇的建构性真实性与行为意向之间发挥着多重中介作用;(iii) 从皮尔斯的符号学视角来看,汉语词汇、其建构性真实性、自我一致性、游客参与和行为意向是建立两个三元关系的五个要素。本研究通过研究 HLL 与行为意向之间的因果关系和符号学关系,为现有的语言景观文献做出了贡献。这些发现还完善了参与理论和自我一致性理论的内容。本研究还为遗产地的语言景观发展提供了启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How does a historical linguistic landscape influence tourists' behavioral intention? A mixed-method study

Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is known about their interactive relations with tourists. This study aims to apply a mixed method approach to explore the relationship between HLLs and tourists' behavioral intention. Using a case study of the Sotto Portico streets of Haikou, it is found that (i) the constructive authenticity of HLLs is positively related to behavioral intention; (ii) self-congruity and tourist involvement play multiple mediating roles between the constructive authenticity of HLLs and behavioral intention; and (iii) from Peirce's semiotic perspective, HLLs, its constructive authenticity, self-congruity, tourist involvement, and behavioral intention are five elements that establish two triadic relations. This study contributes to existing linguistic landscape literature by investigating causal and semiotic relationship between HLLs and behavioral intention. These findings also refine the contents of involvement theory and self-congruency theory. Implications for linguistic landscape development in heritage destinations are provided.

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来源期刊
CiteScore
15.60
自引率
3.40%
发文量
99
审稿时长
59 days
期刊介绍: Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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