规范数据销售:数据销售机制的作用

IF 5.9 2区 管理学 Q1 COMMUNICATION
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引用次数: 0

摘要

我们分析了垄断性数据经纪人(DB)不同数据销售机制的影响,DB 在自由进入的下游市场向企业出售消费者数据,数据可用于消费者价格歧视。我们考虑了三种可能的数据销售机制,即带底价和不带底价的拍卖,以及要么接受要么放弃的要约,这三种机制表现出 DB 对企业的议价能力水平递减。我们强调,无论采用哪种数据销售机制,下游市场都会出现进入壁垒效应。此外,我们还表明,基于拍卖的销售机制,尤其是有底价的拍卖,会促使 DB 出售最低数量的数据,这意味着消费者剩余水平最低。相反,在 TIOLI 下,数据库设计公司会充斥数据市场,向所有公司出售与消费者子集重叠的数据分区。规定向所有企业出售不重叠的分区将提高消费者剩余和福利水平。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Regulating data sales: The role of data selling mechanisms

We analyze the effects of different data selling mechanisms of a monopolistic Data Broker (DB) who sells consumer data to firms in a downstream market with free entry, where data can be used for consumer price discrimination. We consider three possible data selling mechanisms, namely auctions with and without reserve prices, and Take-It-Or-Leave-It offers, which exhibit decreasing levels of DB’s bargaining power towards firms. We highlight the emergence of an entry barrier effect in the downstream market, regardless of the data selling mechanism. Moreover, we show that the auction-based selling mechanisms, and particularly the auction with reserve prices, induce the DB to sell the lowest quantity of data, implying the lowest level of consumer surplus. Conversely, under TIOLI, the DB floods the market for data, selling to all firms data partitions that overlap over subsets of consumers. Imposing the sale of non-overlapping partitions to all firms would improve consumer surplus and welfare.

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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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