消费者行为实践：现代营销人员的战略洞察》，Eugene Y. Chan 著，瑞士，Palgrave Macmillan 出版社，2024 年，272 页，78.34 美元（平装本），ISBN 9783031509490

IF 1.6 3区经济学 Q2 ECONOMICS

Journal of Behavioral and Experimental Economics Pub Date : 2024-08-06 DOI:10.1016/j.socec.2024.102278

Bayu Prasetio, Endang Supardi, Hari Mulyadi

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer, by Eugene Y. Chan, Switzerland, Palgrave Macmillan, 2024, 272 pp., $78.34 (Paperback), ISBN 9783031509490

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来源期刊

Journal of Behavioral and Experimental Economics ECONOMICS-

CiteScore

2.60

自引率

12.50%

发文量

113

审稿时长

83 days

期刊介绍： The Journal of Behavioral and Experimental Economics (formerly the Journal of Socio-Economics) welcomes submissions that deal with various economic topics but also involve issues that are related to other social sciences, especially psychology, or use experimental methods of inquiry. Thus, contributions in behavioral economics, experimental economics, economic psychology, and judgment and decision making are especially welcome. The journal is open to different research methodologies, as long as they are relevant to the topic and employed rigorously. Possible methodologies include, for example, experiments, surveys, empirical work, theoretical models, meta-analyses, case studies, and simulation-based analyses. Literature reviews that integrate findings from many studies are also welcome, but they should synthesize the literature in a useful manner and provide substantial contribution beyond what the reader could get by simply reading the abstracts of the cited papers. In empirical work, it is important that the results are not only statistically significant but also economically significant. A high contribution-to-length ratio is expected from published articles and therefore papers should not be unnecessarily long, and short articles are welcome. Articles should be written in a manner that is intelligible to our generalist readership. Book reviews are generally solicited but occasionally unsolicited reviews will also be published. Contact the Book Review Editor for related inquiries.