人工智能服务质量对用户消费价值和持续使用移动健身应用意向的影响：来自中国的证据

IF 2 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Development Pub Date : 2024-08-07 DOI:10.1177/02666669241269666

Jung-Chieh Lee, Zitong Gao, Liangnan Xiong

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引用次数: 0

摘要

人工智能（AI）已被应用于移动健身应用程序（MFA），以提高用户的持续使用意愿。大多数文献考虑了 MFA 的采用因素，但忽略了人工智能有效性的影响。针对这一研究空白，我们结合人工智能服务质量和消费价值理论（TCV）建立了一个研究模型，以探讨用户的持续使用意向。通过调查方法，我们在中国共收集了 416 份有效问卷，并使用偏最小二乘结构方程模型（PLS-SEM）对模型进行了检验。结果表明，功能价值、情感价值、社会价值、认识价值和条件价值在一定程度上调节了人工智能服务质量与人工智能智能终端持续使用意向之间的关系。本研究通过考虑和研究人工智能服务质量对用户不同消费价值评估的影响，推进了对人工智能功能型移动终端中人工智能服务质量功能的理解，为相关文献做出了贡献。

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Impact of artificial intelligence-enabled service quality on user consumption value and continuous intention to use mobile fitness applications: Evidence from China

Artificial intelligence (AI) has been applied to mobile fitness applications (MFAs) to improve users’ continuance usage intention. Most of the literature has considered the adoption factors of MFA but has ignored the impact of AI effectiveness. To address this research gap, we develop a research model by integrating AI service quality and the theory of consumption value (TCV) to explore users’ continuance intention. Using a survey approach, a total of 416 valid questionnaires were collected in China, and the model was tested using partial least squares structural equation modeling (PLS-SEM). The results show that functional, emotional, social, epistemic, and conditional values partially mediate the relationships between AI service quality and the continuance usage intention of AI-enabled MFAs. This study contributes to the literature by considering and examining the effect of AI service quality on users’ assessment of different consumption values, which advances the understanding of the AI service quality function in AI-enabled MFAs.

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来源期刊

Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.10

自引率

5.30%

发文量

期刊介绍： Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.