Self-disclosure in online social networks: An empirical study of location-based check-ins and impression management

Leveraging online networks like Twitter and Foursquare, our study explores the dynamics of self-disclosure and impression management through location sharing. Grounded in social and hyperpersonal information processing theories, we investigate how peer influence, geographical proximity, and exposure to promotional content impact self-disclosure behaviors. Through an integrated dataset, we determine that friends’ check-ins and their physical proximities significantly sway individual self-disclosure. Particularly, in the presence of health-conscious peers, users tend to avoid check-ins that create a negative health impression. Furthermore, exposure to health-related promotional content significantly influences these behaviors. Our findings provide crucial perspectives on impression management in the digital age.