体育博彩对体育消费者行为意向的影响

IF 1.9 Q3 MANAGEMENT
Cindy Lee, Weisheng Chiu, Doyeon Won
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引用次数: 0

摘要

体育博彩合法化改变了体育产业,职业联赛与博彩公司之间的战略合作也变得司空见惯。本报告的目的是介绍体育博彩合法化后,职业联赛与博彩公司之间的战略合作关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sports betting on sports consumers’ behavioral intention
The legalization of sports betting has transformed the sports industry, and strategic partnerships between professional leagues and betting companies have become commonplace. The purpose of this st...
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来源期刊
CiteScore
6.80
自引率
11.10%
发文量
62
期刊介绍: Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.
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