分享或不分享:检验公共关系学术中的社交媒体

IF 2.3 Q1 COMMUNICATION
Tyler G. Page, Jordan Morehouse, Luke W. Capizzo, Elizabeth L. Toth, Alvin Zhou
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引用次数: 0

摘要

社交媒体已成为日常生活中不可或缺的组成部分,并对战略传播产生了变革性影响。本研究反思了社交媒体对学术研究和战略传播的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
To Share or Not to Share: Examining Social Media in Public Relations Scholarship
Social media has become an indispensable component of everyday life and had a transformative impact on strategic communication. This study reflects on the influence of social media in scholarship a...
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来源期刊
International Journal of Strategic Communication
International Journal of Strategic Communication Social Sciences-Sociology and Political Science
CiteScore
3.40
自引率
0.00%
发文量
39
期刊介绍: The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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