战略冒险、不道德行为和进入市场的竞争态势

IF 6.5 1区管理学 Q1 BUSINESS

Strategic Management Journal Pub Date : 2024-08-05 DOI:10.1002/smj.3650

James Ostler

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引用次数: 0

摘要

本文认为，以不道德行为为表现形式的战略性冒险可导致成功进入市场，而这种进入可促使在位者采取类似行为，或有可能被迫退出市场。因此，创业者可以将创新但具有社会破坏性的行为引入市场，并促使在位者采用这种行为。本文利用肝脏移植市场的政策变化，对不道德地歪曲病人健康状况的使用和采用进行了实证分析。这篇文章有助于我们理解创业战略，以及新进入者和在位者在采用新的风险创新，尤其是不道德行为时的竞争态势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The competitive dynamics of strategic risk-taking, unethical behavior, and entry

This article argues that strategic risk-taking in the form of unethical behavior can lead to successful entry and that this entry can drive incumbents to either adopt similar behavior or potentially be forced out of the market. Thus, entrepreneurs can introduce innovative, but socially destructive, behavior to a market and motivate its adoption by incumbents. Empirical support is found using a policy change in the liver transplant market to identify the use and adoption of unethical misrepresentation of patient health status. This article contributes to our understanding of entrepreneurial strategy as well as the competitive dynamics between entrants and incumbents in adopting new risky innovations and, in particular, unethical behaviors.

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来源期刊

Strategic Management Journal Multiple-

CiteScore

13.70

自引率

8.40%

发文量

109

期刊介绍： At the Strategic Management Journal, we are committed to publishing top-tier research that addresses key questions in the field of strategic management and captivates scholars in this area. Our publication welcomes manuscripts covering a wide range of topics, perspectives, and research methodologies. As a result, our editorial decisions truly embrace the diversity inherent in the field.