世界遗产地能否促进非旅游企业的销售？知名度的作用

IF 2 4区经济学 Q2 DEVELOPMENT STUDIES

Review of Development Economics Pub Date : 2024-08-06 DOI:10.1111/rode.13142

Yiming Liu, Hua Cheng

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引用次数: 0

摘要

世界遗产地会对当地制造业产生积极影响。通过双向固定效应估计，我们发现在拥有世界遗产地的城市，制造业企业的营业收入增加了 9%。这一结果对匹配方法和控制函数方法都是稳健的。对于网络知名度较低的企业来说，这种影响尤为明显，这说明世界遗产地提高了知名度较低企业的知名度。研究还表明，在经济发展支持较好的城市，对销售额的积极影响更大，这与企业需要良好的工业基础设施和财政资源来生产高质量产品的理念是一致的。

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Can world heritage sites boost sales in non‐tourism firms? The role of visibility

World Heritage sites can positively impact local manufacturing industries. Using two‐way fixed effects estimation, we find that manufacturing firms in cities with World Heritage sites see a 9% increase in operating revenue. This finding is robust to matching methods and a control function method. The impact is especially strong for businesses with low online visibility, highlighting that World Heritage sites enhance visibility toward lesser‐known enterprises. The study also shows that the positive impact on sales is greater in cities with better support for economic development, consistent with the notion that firms need good industrial infrastructure and financial resources to produce high‐quality goods.

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来源期刊

Review of Development Economics Multiple-

CiteScore

3.20

自引率

6.20%

发文量

109

期刊介绍： The Review of Development Economics is a leading journal publishing high-quality research in development economics. It publishes rigorous analytical papers, theoretical and empirical, which deal with contemporary growth problems of developing countries, including the transition economies. The Review not only serves as a link between theorists and practitioners, but also builds a bridge between development economists and their colleagues in related fields. While the level of the Review of Development Economics is academic, the materials presented are of value to policy makers and researchers, especially those in developing countries.