释放数据潜力:应对初创企业数据驱动创新的挑战

IF 2.5 Q3 BUSINESS
Ingvild Jøranli, Karl Joachim Breunig
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引用次数: 0

摘要

目的数据驱动的创新是 21 世纪经济发展的关键支柱,因此数据在开发新产品、新服务和新商业模式中的作用和价值日益受到关注。本研究旨在找出三个重要因素,以解释年轻创业公司在寻求将公共数据用于其业务发展时所面临的挑战。本研究介绍了挪威首都地区五家数据驱动型初创企业的用户历程,这些企业旨在将公共数据用于其业务发展过程。研究结果本研究揭示了不同利益相关者和部门在文化、沟通和工作方法上的差异是如何影响和延迟数据获取过程的。此外,各种形式的知识在初创企业的整个用户旅程中表现各异,早期阶段更依赖于显性和编码知识,而后期阶段则依赖于隐性和基于经验的知识,每个阶段都与数据驱动创新创业生态系统的成熟度有关。因此,数据驱动创新的生态系统可以通过简化获取和使用公共数据流程的合作平台得到进一步发展。 原创性/价值这项研究揭示了年轻创业公司在寻求利用公共数据并将其转化为价值创造活动时,是如何发现机遇并同时面临巨大障碍的。本研究通过探索初创企业的用户历程,确定他们在利用公共数据时面临的挑战,强调成熟生态系统的重要性、市场开发合作以及隐性知识和基于经验的知识在整个业务发展过程中不断演变的作用,有助于从理论上理解数据驱动的创新。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unlocking data’s potential: navigating the challenges of data-driven innovation for start-ups

Purpose

Data-driven innovation is a key pillar for economic development in the 21st century, accordingly the role and value of data in developing new products, services and business models has gained attention. The study aims to identify three important factors explaining the challenges faced by young entrepreneurial firms when seeking to use public data in their business development.

Design/methodology/approach

This study presents the user journeys of five data-driven start-ups in the capital region of Norway aiming to use public data in their business development process. Multiple methods for data collection were used, such as interviews, observations and secondary data.

Findings

The study reveals how differences in culture, communication and work methods across stakeholders and sectors affect and delay the process of gaining access to data. Moreover, how various forms of knowledge are expressed differently throughout the user journeys of the start-up firms, with stronger dependency on explicit and codified in early phase, and tacit and experience-based knowledge in later stages, each stage relating to the maturity of the entrepreneurial ecosystem for data-driven innovation. Therefore, the ecosystem for data-driven innovation may be further developed through arenas for collaboration that simplify the process for access to – and use of public data.

Originality/value

The study reveals how young entrepreneurial firms identify opportunities whilst simultaneously facing substantial barriers when they seek to take advantage of publicly available data and transforming them into value creating activities. The study contributes to the theoretical understanding of data-driven innovation by exploring the user journeys of start-up firms and identifying the challenges they face when utilizing public data, highlighting the importance of a mature ecosystem, collaboration for market development and the evolving role of tacit and experience-based knowledge throughout the business development process.

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来源期刊
CiteScore
5.70
自引率
4.00%
发文量
25
期刊介绍: Measuring Business Excellence provides international insights into non-financial ways to measure and manage business performance improvements and company’s value creation dynamics. Measuring Business Excellence will enable you to apply best practice, implement innovative thinking and learn how to use different practices. Learn how to use innovative frameworks, approaches and practices for understanding, assessing and managing the strategic value drivers of business excellence. MBE publishes both rigorous academic research and insightful practical experiences about the development and adoption of assessment and management models, tools and approaches to support excellence and value creation of 21st century organizations both private and public.
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