{"title":"数字化时代新兴市场的节俭创新能力:探索战略导向和组织灵活性的作用","authors":"Josephat Deusidedith Sengura, Renyan Mu, Jingshu Zhang","doi":"10.3390/jtaer19030098","DOIUrl":null,"url":null,"abstract":"Digitalization has forced emerging market (EM) firms operating in resource-constrained environments to adopt market-driven strategies, particularly frugal innovation, to provide affordable, optimized processes and high-value solutions. However, understanding the mechanisms behind developing frugal innovation capability (FIC) at the firm level in diverse EMs remains limited. From the perspective of the resource-based view, this study added to the existing body of knowledge by exploring how strategic orientation (entrepreneurial orientation (EO) and market orientation (MO)) and organizational ambidexterity (OA) impact the development of FIC in EMs. To empirically validate our theoretical predictions, this study used a cross-sectional survey to collect data from 386 valid respondents from Tanzanian manufacturing firms. The results demonstrate that both EO and MO have a strong and positive relationship with OA and the development of FIC in EMs. In addition, OA partially mediates the relationship of both EO and MO with the development of FIC. Furthermore, our results indicate that MO exerts a more significant impact on the development of FIC than EO in EMs. Managers of manufacturing firms in EMs can use these findings to review their strategic decisions and their exploitative and exploratory approaches to enhance supply chains, develop cost-effective technologies, and produce affordable offerings that cater to the preferences of price-conscious consumers in the digital age.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1000,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity\",\"authors\":\"Josephat Deusidedith Sengura, Renyan Mu, Jingshu Zhang\",\"doi\":\"10.3390/jtaer19030098\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Digitalization has forced emerging market (EM) firms operating in resource-constrained environments to adopt market-driven strategies, particularly frugal innovation, to provide affordable, optimized processes and high-value solutions. 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引用次数: 0
摘要
数字化迫使在资源有限环境中运行的新兴市场企业采取市场驱动型战略,特别是节俭型创新,以提供负担得起的优化流程和高价值解决方案。然而,在不同的新兴市场中,对企业层面发展节俭型创新能力(FIC)背后机制的了解仍然有限。本研究从基于资源的视角出发,通过探讨战略导向(创业导向(EO)和市场导向(MO))和组织灵活性(OA)如何影响新兴市场国家节俭型创新能力的发展,对现有知识体系进行了补充。为了对我们的理论预测进行实证验证,本研究采用横截面调查的方式,从坦桑尼亚制造业企业的 386 名有效受访者那里收集数据。结果表明,EO 和 MO 与 OA 以及新兴市场国家 FIC 的发展都有很强的正相关关系。此外,OA 在一定程度上促进了 EO 和 MO 与 FIC 发展之间的关系。此外,我们的研究结果表明,在新兴市场国家,MO 比 EO 对 FIC 发展的影响更为显著。新兴市场制造业企业的管理者可以利用这些研究结果来重新审视他们的战略决策及其开发和探索方法,以加强供应链,开发具有成本效益的技术,并生产价格合理的产品,以迎合数字时代注重价格的消费者的偏好。
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity
Digitalization has forced emerging market (EM) firms operating in resource-constrained environments to adopt market-driven strategies, particularly frugal innovation, to provide affordable, optimized processes and high-value solutions. However, understanding the mechanisms behind developing frugal innovation capability (FIC) at the firm level in diverse EMs remains limited. From the perspective of the resource-based view, this study added to the existing body of knowledge by exploring how strategic orientation (entrepreneurial orientation (EO) and market orientation (MO)) and organizational ambidexterity (OA) impact the development of FIC in EMs. To empirically validate our theoretical predictions, this study used a cross-sectional survey to collect data from 386 valid respondents from Tanzanian manufacturing firms. The results demonstrate that both EO and MO have a strong and positive relationship with OA and the development of FIC in EMs. In addition, OA partially mediates the relationship of both EO and MO with the development of FIC. Furthermore, our results indicate that MO exerts a more significant impact on the development of FIC than EO in EMs. Managers of manufacturing firms in EMs can use these findings to review their strategic decisions and their exploitative and exploratory approaches to enhance supply chains, develop cost-effective technologies, and produce affordable offerings that cater to the preferences of price-conscious consumers in the digital age.
期刊介绍:
The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.