Charles K Monge, Nicholas L Matthews, David C DeAndrea
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The persistence of toxic online messages influences perceptions of harm and attributions of blame
Researchers often use attribution theory to understand how people make sense of messages. Unlike the ephemeral actions typically investigated using attribution frameworks, messages can persist. Our study observed how persistence influences the harmfulness of messages and how people levy blame upon harmful posters and those ostensibly obligated and capable of intervening. Grounded in the path model of blame, a randomized experiment (N = 520) tested whether persistence cues in an online environment (low vs high message persistence) influenced appraisals of the harmfulness of online toxicity (i.e., sexism on Reddit), inferences of mental states for relevant agents (e.g., awareness, capacity), attributions of blame, and motives to respond. Results indicated that greater persistence increased perceived harmfulness and motivated individuals to place greater blame upon inactive/ineffective moderators who were capable of intervening.
期刊介绍:
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.