快讯距离与完全控制与共同控制的偏好：决策者自我概念的调节作用

IF 4.9 2区管理学 Q1 BUSINESS

Journal of International Marketing Pub Date : 2024-07-31 DOI:10.1177/1069031x241274180

Hyeyoon Jung, Peter Magnusson, Stanford A. Westjohn, Yi Peng, Douglas Dow

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引用次数: 0

摘要

以往关于距离对选择完全控制还是共同控制国际市场进入的影响的研究得出的结果并不一致。作者认为，决策者的特征可能是一个重要的边界条件，有助于解释这种不一致。具体来说，作者研究了决策者自我构成的差异如何影响距离对进入模式决策的影响。为了研究这一现象，作者采用多种方法分别进行了三项研究，包括两项实验和一项荟萃分析。研究结果提供了一致的证据，即具有独立自我构架的经理人与具有相互依存自我构架的经理人相比，距离与进入模式之间的关系更为密切。

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EXPRESS: Distance and Preference for Full vs. Shared Control: The Moderating Role of Decision-maker Self-construal

Previous research on the impact of distance on the choice between full vs. shared control international market entry has produced inconsistent results. The authors suggest that the characteristics of the decision-maker may be an important boundary condition, which helps explain this inconsistency. Specifically, the authors examine how differences in decision-maker self-construal influence the effects of distance on entry mode decisions. To investigate the phenomenon, the authors use multiple methods to conduct three separate studies, including two experiments and a meta-analysis. The results offer consistent evidence that the distance-entry mode relationship is stronger for managers with an independent self-construal versus interdependent self-construal.

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来源期刊

Journal of International Marketing BUSINESS-

CiteScore

8.70

自引率

17.20%

发文量

期刊介绍： As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.