Gerarda Caso , Azzurra Annunziata , Riccardo Vecchio
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Let us go with the flow − Impact of a dynamic social norm nudge on parents’ school menu selection
Designing more sustainable school meal offerings not only contributes to environmental protection and climate change mitigation but also promotes children’s health, provides food education, and raises awareness on sustainability issues. The present study, using a between-subject experimental online survey (N = 617), proved the effectiveness of a dynamic social norm nudge in encouraging parents to make more environmentally friendly choices when selecting school menus for their elementary school children. In addition, nudging was more successful in promoting sustainable food choices among parents with lower levels of education and those who are more actively involved and responsible for child-related practices. Disentangling the individual traits that leverage the effectiveness of nudges should allow public entities to fully exploit the potential of these interventions and design tailored approaches for targeted subpopulations.
期刊介绍：
Food Quality and Preference is a journal devoted to sensory, consumer and behavioural research in food and non-food products. It publishes original research, critical reviews, and short communications in sensory and consumer science, and sensometrics. In addition, the journal publishes special invited issues on important timely topics and from relevant conferences. These are aimed at bridging the gap between research and application, bringing together authors and readers in consumer and market research, sensory science, sensometrics and sensory evaluation, nutrition and food choice, as well as food research, product development and sensory quality assurance. Submissions to Food Quality and Preference are limited to papers that include some form of human measurement; papers that are limited to physical/chemical measures or the routine application of sensory, consumer or econometric analysis will not be considered unless they specifically make a novel scientific contribution in line with the journal''s coverage as outlined below.
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