电子商务中的客户维系战略：从购买意向数据中获得的启示

Q4 Social Sciences

International Journal of Early Childhood Special Education Pub Date : 2024-07-08 DOI:10.48047/intjecse/v16i2.36

A. Y. Reddy

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引用次数: 0

摘要

近年来，电子商务呈指数级增长，成为零售业的主导力量。然而，伴随着增长而来的是激烈的竞争，留住客户成为电子商务企业的关键重点。留住客户不仅具有成本效益，而且对企业的长期成功和盈利能力大有裨益。几个世纪以来，留住客户的概念一直是各行各业商业战略中不可或缺的一部分。挑战在于如何针对电子商务的独特动态制定有效的客户维系战略。这需要深入了解客户的行为、偏好和购买意向。分析购买意向数据可提供有价值的见解，为制定有针对性的战略提供依据，从而保持客户的参与度和忠诚度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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CUSTOMER RETENTION STRATEGIES IN E-COMMERCE: INSIGHTS FROM PURCHASING INTENTION DATA

E-commerce has witnessed exponential growth in recent years, becoming a dominant force in retail. However, with this growth comes intense competition, making customer retention a critical focus for e-commerce businesses. Retaining customers is not only cost-effective but also contributes significantly to long-term business success and profitability. The concept of customer retention has been integral to business strategies across various industries for centuries. The challenge lies in developing effective customer retention strategies tailored to the unique dynamics of e-commerce. This requires a deep understanding of customer behavior, preferences, and purchasing intentions. Analyzing purchasing intention data provides valuable insights that can inform targeted strategies to keep customers engaged and loyal.

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来源期刊

International Journal of Early Childhood Special Education EDUCATION, SPECIAL-

自引率

0.00%

发文量

157

审稿时长

8 weeks

期刊介绍： International Journal of Early Childhood Special Education (INT-JECSE) is an online, open-access, scholarly, peer-reviewed journal offering scholarly articles on various issues of young children with special needs (0-8 age) and their families.The INT-JECSE publishes empirical research, literature reviews, theoretical articles, and book reviews in all aspects of Early Intervention (EI)/Early Childhood Special Education (ECSE).Studies from diverse methodologies, including experimental studies using group or single-subject designs, descriptive studies using observational or survey methodologies, case studies, and qualitative studies, are welcome.High technical quality in the design, implementation, and description, as well as importance to the field is required to be reviewed and published in the INT-JECSE.