PECULIARITIES OF FUNCTIONING OF ERGONYMS IN THE RUSSIAN LANGUAGE

The article is dedicated to the study of semantics of ergonyms in the Russian language. Nowadays ergo-nimics, being a fi eld of onomastics, is of great interest to many linguists, because it has specifi c semantics in the gastronomic industry and is aimed at making a positive impact on the recipient. It can be explained by globalization and the interaction of language and culture. Ergonyms refer to particular lexical layer of the language system, which refl ects changes in the social sphere. The aim of the study is to single out the linguistic peculiarities of ergonyms in the Russian language. The material of the study comprises the names of cafes and restaurants in Chelyabinsk city and the Chelyabinsk region. Carrying out the research we used the method of component analysis, comparative method for analyzing ergonyms, descriptive-classifi cation method, quantitative analysis in counting lexical units and the frequency of their use. Within the framework of the present research the word-building of ergonyms and linguistic peculiarities of their functioning and stylistic diversity were studied, thematic groups were outlined, the frequency of use of lexical units was analyzed. According to the results of the present study, we can conclude that the connotative element in the semantic structure of ergonym plays the key role. Ergonyms refer to linguocultural phenomena that appear as a result of the interaction of extralinguistic and linguistic factors. The study and analy-sis of ergonyms as a linguistic phenomenon allows us to reveal the peculiarities of economy and geography of the Chelyabinsk region, to study the linguistic variety of names of cafes and restaurants in Russian. It has been proved by the wide use of lexical units in diff erent languages in the nomination of catering establishment. Ergonyms have a pragmatic impact on the target audience which is achieved through its functioning. Expressive, deictic, appellative function and identifi cation function are the essential ones in the nomination of catering establishments in the city of Chelyabinsk and Chelyabinsk region. The study of ergonimics, which has specifi c lexical and semantic graphic features, is related to modern linguistics.