家长对远程在线教育和培训品牌认知度的影响

IF 1.5 Q2 EDUCATION & EDUCATIONAL RESEARCH

International Journal of Information and Communication Technology Education Pub Date : 2024-07-18 DOI:10.4018/ijicte.348961

DongMei Xu

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引用次数: 0

摘要

随着互联网技术的飞速发展，远程在线教育培训逐渐成为教育培训市场的重要组成部分。本文以感知价值理论为基础，以远程在线教育培训平台为研究对象，建立样本数据库，分析数据的信度、效度、相关性和回归性，得出家长感知服务质量的主要因素，分析家长感知服务质量与满意度、行动意愿之间的关系，为提升远程在线教育培训的品牌认知度提供思路。研究成果为家长感知远程在线教育培训品牌认知度提供了理论数据支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Influence of Parents' Perceptions of Brand Recognition of Distance Online Education and Training

With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.

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来源期刊

International Journal of Information and Communication Technology Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.20

自引率

10.00%

发文量

期刊介绍： IJICTE publishes contributions from all disciplines of information technology education. In particular, the journal supports multidisciplinary research in the following areas: •Acceptable use policies and fair use laws •Administrative applications of information technology education •Corporate information technology training •Data-driven decision making and strategic technology planning •Educational/ training software evaluation •Effective planning, marketing, management and leadership of technology education •Impact of technology in society and related equity issues