Abraham Yosipof, Yang Song, Netanel Drori, Noa Gradovitch, Eric Braune
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Crowdfunding technology projects: The impact of textual characterization on project success
The technology sector is one of the most popular sectors for entrepreneurship. This paper investigates the success factors of fundraising in the technology sector. We argue that text elements of the project's description have a significant effect of the project success. We used text mining to extract and analyze 17,733 crowdfunding projects over an 11-year period between 2009 and 2019 from the Kickstarter platform. We identified 28 textual elements and examined whether they affect project success as measured by three different operationalizations. Most of the textual elements were found to have a significant effect on the project's success. The findings provide valuable insights and highlight substantial opportunities for crowdfunding in the context of technology.
期刊介绍：
The Canadian Journal of Administrative Sciences (CJAS) is a multidisciplinary, peer-reviewed, international quarterly that publishes manuscripts with a strong theoretical foundation. The journal welcomes literature reviews, quantitative and qualitative studies as well as conceptual pieces. CJAS is an ISI-listed journal that publishes papers in all key disciplines of business. CJAS is a particularly suitable home for manuscripts of a crossdisciplinary nature. All papers must state in an explicit and compelling way their unique contribution to advancing theory and/or practice in the administrative sciences.
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